Services
Search Engine Optimisation is the cornerstone to a business achieving online success. The team at Sequence understand this and take pride in our vast knowledge and expertise. We specialise in all things SEO and utlitise cutting edge technology to achieve world class results.
What is SEO?
Search Engine Optimisation is an all-encompassing term for the processes used to improve a website’s online presence. Search engine’s are constantly evolving the algorithms used to determine search results. SEO keeps a website relevant in this ever changing world.
Why is SEO important?
Website Visibility
Focusing on SEO allows you to ensure your website is visible organically, meaning people searching relevant terms see your website as a resource. Without proper search engine optimisation, your website won’t rank for any relevant terms pertinent to your website or business.
Off-Page SEO
SEO allows you to target the right traffic. Namely – people and businesses that require the information or services your website offers.
Off page SEO is all about sending trust signals to Google so that Google shows your site to the right people. This is achievable primarily through link building.
Seamless User Experience
Perfecting on page SEO allows you to set up your website in a way where search engines take notice. It also allows you to build a positive user experience for those visiting your website, which search engines take note of.
It means users convert easier, and search engines decide to show your website to more people.
Long term SEO
Long term – SEO is a fundamental tool that, when done right, ensures business visibility – meaning you and your business get more leads and people find what they’re looking for after searching relevant terms.
Good SEO allows you to target the right traffic. Namely – people and businesses that require the information or services your website offers.
Keyword Research
If you don’t get your keyword research right – the rest of your SEO efforts will be hampered. Quality keyword research informs the whole campaign, and indeed, the whole website. Our Keyword Research forms part of our overall SEO strategy. We find attackable targets and also set websites up from a content perspective in a way that helps them rank for even the most difficult keywords.
We offer keyword research on its own or part of our wider SEO strategy. Finding additional keywords can help drive converting traffic and increase brand awareness. We also consult on increasing current ranking of hard to move keywords.
Link Building
When you’re competing for a competitive keyword link building can be the difference between ranking at number one or number 5. Link building, one of the three pillars of SEO is essentially getting relevant, quality websites to link to your own website.
It’s a time consuming and laborious process but when done right, these links will send those important trust signals to Google – which tell it to show your website to more people. There are multiple different strategies for link building – but once you’ve found the right one for your niche and industry the results will speak for themselves. Many clients opt for our bespoke link building services either on their own, or as part of a wider SEO strategy.
Local SEO
Local SEO is all about ranking for your business or service, locally. This includes for keywords involving city or location names – as well as getting your Google My Business profile set up and ensuring you appear in the map pack.
Setting up your website to target and pull in local search isn’t too difficult, but it requires a deft touch.
Technical SEO
Getting the website optimized is a vital part of being attractive to search engines. If your website isn’t hitting Google’s core vitals, they aren’t going to show it to potential customers. It needs to be fast, user friendly, display well for both smartphone and PC, and have 0 errors.
By ensuring your website is technically sound you can be sure there aren’t any gremlins in the system holding you and your visibility back.
Content Creation
Most importantly, a website needs to use attractive content that both Google wants to show too people, and that people resonate with when they read it.
It’s hard to get it right for both, which is why we create beautiful content that appeals to search engines and users – and consistently drives traffic.